the road (rails) less taken (sipped)

Track 7 Brewing Company is one of the pioneers of the modern craft beer scene in Sacramento. Founded in 2012, they quickly rose to being one of the top breweries not only town, but the entire region. During that time, yours truly was in the middle of pursuing their degree in graphic design and would often end the week here after a tough few days of working on projects. One such project was creating fictional packaging of this brand for a class, and one fateful friday evening there was an overheard conversation from someone who I had later discovered to be one of the owners, mentioning the need for a new designer. 

Needless to say, it usually never happens like this except in the movies. Conversations from then on lead to becoming the one to take on that endeavor. The main brand had been created by a local agency, but at the time the brand had not been open long and did not continue with the agency. So given a logo, some typefaces, and a color palette, it was a tremendous honor to take this brand to some of their first bits of packaging, merch, taproom signage, and even some dabbling in creating and starting their instagram, growing it up to 11K followers at the time of my departure.